The campaign lets company employees voluntarily donate the value of one hot meal and thereby provide a meal for someone in need. Accordingly, the value of one hot meal will be deducted from Alternativa employees each month and channelled into this humanitarian effort.
The model is simple and transparent, and fully adapted to the company’s internal procedures. It encourages solidarity, strengthens team spirit and advances the social responsibility of both the company and its employees.
Alternativa says it believes every company has a responsibility towards its community, pointing out that small individual contributions from employees grow into a large shared result. By joining the campaign, Alternativa becomes part of a network of partners changing the lives of those most in need.
